Rinna Beauty’s New Shade to Lip Kit

Candy Pink Lip Kit to Include Lipstick, Lip-Gloss, and Liner

Who’s your alter ego? If it’s Pinky, you’re flirty, playful, and fabulous. So, what not look the part? Rinna Beauty gives you the chance with a new shade for its ICON Lip Kit: Pinky. It’s one of five colors being introduced by Rinna Beauty that represent the many sides to our personalities. Pinky, first out of the bunch, gives wearers the confidence and charisma to be the life of the party and first behind the velvet ropes. The kit, like all colors in the ICON collection, comes with lipstick, gloss and liner, and are at www.rinnabeauty.com

 “There’s who we are, who we hide, and who we unleash. Everyone has an Alter Ego, and it wants to come out,” says Lisa Rinna, founder of Rinna Beauty. “Our new shades of the ICON Lip Kits are bold and sassy, with names of their own. Pinky is first on the lips. She’s fun, adventurous and always up for a good time.”

Pinky brings moisture to lips, as well as a longer last. All Rinna Beauty ICON Lip Kits are vegan and free of parabens, sulphate, and phthalates. Additionally, they are cruelty-free.

Since its September announcement, Rinna Beauty has generated tremendous interest and a waiting list many thousands deep. “It’s finally here,” lauded the Daily Mail, proclaiming Rinna Beauty’s lipsticks “fit for her iconic pout.” Allure, beauty’s top magazine, said “Rinna knows her stuff when it comes to lips.” And WWD stated the obvious when it wrote “Her pout has been topic of conversation for years.” Its first product, the ICON Lip Kit, features lipstick and gloss in three of Lisa’s signature nude shades, as well as a liner.